If someone wants something, they are probably going to use Google to find it. With an estimated 40K Google Searches per every second, looking into the data behind Google Search can provide insight into almost any niche.

Quipli, an equipment rental software solution, conducted a study to evaluate which U.S. cities have the highest demand for equipment rentals by analyzing how many searches occur within each city for the most popular types of equipment rentals.

By analyzing this data, Quipli has been able to pinpoint the U.S. cities that have the most people searching for equipment rentals.

“Understanding the importance of how local search behavior ties into equipment rentals is essential for rental companies aiming to succeed in their market, especially as the rental industry continues to move online. We hope this study shines light on how important it is for equipment rental companies to focus on their online visibility, as well as reveal overlooked markets for small business owners looking to branch out.”

How Cities with Populations over 1 Million Compared

Rank	Searches per City	City	Population
1	3710	Houston, TX	2320268
2	2080	San Antonio, TX	1547253
3	1480	Dallas, TX	1343573
4	1390	San Diego, CA	1423851
5	1370	Phoenix, AZ	1680992

How Cities with Populations Between 500K & 999K Compared

Rank	Searches per City	City	Population
1	2810	Miami, FL	467963
2	1020	Cincinnati, OH	303940
3	930	Colorado Springs, CO	478221
4	870	Wichita, KS	389938
5	737	Omaha, NE	478192

How Cities with Populations Between 100K & 499K Compared

Rank	Searches per City	City	Population
1	2130	Austin, TX	978908
2	1690	Las Vegas, NV	651319
3	1250	Denver, CO	727211
4	1180	Portland, OR	654741
5	1010	Sacramento, CA	513624

How Cities with Populations Between 50K & 99K Compared

Rank	Searches per City	City	Population
1	527	Yuma, AZ	98285
2	440	Lawrence, KS	98193
3	390	Auburn, AL	66259
4	370	Fort Myers, FL	87103
5	354	Duluth, MN	85618

Get Your City’s Google Keyword Data

Did you city place in the top 100? Submit your email and your city and we’ll send you the keyword data for your city, so you can dial in on what keywords your business should be targeting. 

Methodology:

About The Data in this Study: 

The data in this study is based on Google’s estimations of keyword search volume. Based on the sample size of this study and Google’s tendency to underestimate search volume, true search volume for each city is likely higher. Google does not provide exact amounts, but does provide monthly estimations.

The Process:

We created a list of 35 thousand keywords and ran them through a tool called Keywords Everywhere. This tool collects keyword usage estimation data from Google at a monthly level.

With this keyword data, we grouped keywords by city to understand the total rental product demand.

How do people search for equipment rentals? 

There are a series of variations that are common amongst Googlers looking for rental equipment products that are geographically based.

There common iterations were:

1. [keyword] rental [city] [state] 

For example: equipment rental denver co,  forklift rental denver co

2. [city] [keyword] rental

For example: Denver equipment rental, denver forklift equipment rental

3. rent [keyword] city

For example: ie: rent equipment denver, rent forklift denver 

We took the 22 of the most common equipment rental products that are searched and applied these common iterations to see which had estimated search volume in each city. 

The types of equipment rentals we evaluated were:

Auger Rentals, Backhoe Rentals, Boom Lift Rentals, Chainsaw Rentals, Crane Rentals, Equipment Rentals, Excavator Rentals, Floor Sander Rentals, Forklift Rentals, Heavy Equipment Rentals, Ladder Rentals, Lawn Mower Rentals, Lift Rentals, Log Splitter Rentals, Mini Excavator Rentals, Paint Sprayer Rentals, Scaffolding Rentals, Scissor Lift Rentals, Sod Cutter Rentals, Tool Rentals, Tractor Rentals, Trailer Rentals, and Trencher Rentals.

We applied these 66 keyword variations to all cities with populations over 50,000 which resulted in 535 cities.