A decade of e-commerce growth in 8 weeks — what’s next?

“There are decades when nothing happens; and there are weeks where decades happen.”

How is this quote from over 100 years ago, now relevant to e-commerce technology in the rental industry?

This theme has been playing out in e-commerce trends right before our eyes for the past few decades. E-commerce first started making meaningful headway in 2000, when Amazon and other upstart companies, started making inroads with 1% of retail sales happening over the internet.

us ecommerce penetration

Since then, e-commerce sales grew linearly with 16% of retail transactions occurring digitally at the start of 2020. Then the pandemic happened. In just 8 weeks between March – April 2020, that number almost doubled to 27%. That’s a decade of e-commerce growth in just eight weeks. And we aren’t going back.

Consumer habits are fundamentally different and renters are expecting the same from their rental companies. Once the barrier of setting up the online account, getting used to the functionality, etc. is met, new habits are formed. Consumers now expect to rent equipment online the same way they expect to order food from DoorDash, order a cab from Uber, and book plane tickets from delta.com. The Covid pandemic will ultimately accelerate history rather than re-shape it. Is your rental company ready for the surge in e-commerce rental transactions?

Source: Post Corona: From Crisis to Opportunity

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About the Author
Kyle Clements
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Kyle Clements is the Founder & CEO of Quipli, a provider of full rental e-commerce experiences for independent rental companies. Kyle has a decade of software startup experience and has been part of several successful ventures that have become publicly traded or been privately acquired, such as Uber and Clutch Technologies. In the past few years, Kyle has completed hundreds of customer interviews understanding needs and trends in the growing rental market. Kyle brings a unique perspective to the rental industry and is passionate about partnering with rental companies, from upstart rental companies to 8-figure rental businesses, to run their operations more effectively and assist them in creating an impactful experience for their customers.

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Quipli is a U.S.-based maker of advanced software that lets independent rental companies accept customer orders and receive payments online, as well as gain unprecedented control over rental inventories, scheduling, and much more.

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