The Top Cities for Equipment Rental Search

If someone wants something, they are probably going to use Google to find it. With an estimated 40K Google Searches per every second, looking into the data behind Google Search can provide insight into almost any niche.

Quipli, an equipment rental software solution, conducted a study to evaluate which U.S. cities have the highest demand for equipment rentals by analyzing how many searches occur within each city for the most popular types of equipment rentals.

By analyzing this data, Quipli has been able to pinpoint the U.S. cities that have the most people searching for equipment rentals.

“Understanding the importance of how local search behavior ties into equipment rentals is essential for rental companies aiming to succeed in their market, especially as the rental industry continues to move online. We hope this study shines light on how important it is for equipment rental companies to focus on their online visibility, as well as reveal overlooked markets for small business owners looking to branch out."

Kyle Clements, founder and CEO of Quipli

How Cities with Populations over 1 Million Compared

top Cities for Equipment Rental Search | Quipli
Rank
Searches per City
City
Population
1
3710
Houston, TX
2320268
2
2080
San Antonio, TX
1547253
3
1480
Dallas, TX
1343573
4
1390
San Diego, CA
1423851
5
1370
Phoenix, AZ
1680992

How Cities with Populations Between 500K & 999K Compared

Rank
Searches per City
City
Population
1
2810
Miami, FL
467963
2
1020
Cincinnati, OH
303940
3
930
Colorado Springs, CO
478221
4
870
Wichita, KS
389938
5
737
Omaha, NE
478192

How Cities with Populations Between 100K & 499K Compared

Rank
Searches per City
City
Population
1
2130
Austin, TX
978908
2
1690
Las Vegas, NV
651319
3
1250
Denver, CO
727211
4
1180
Portland, OR
654741
5
1010
Sacramento, CA
513624

How Cities with Populations Between 50K & 99K Compared

Rank
Searches per City
City
Population
1
527
Yuma, AZ
98285
2
440
Lawrence, KS
98193
3
390
Auburn, AL
66259
4
370
Fort Myers, FL
87103
5
354
Duluth, MN
85618

Get Your City's Google Keyword Data

Did you city place in the top 100? Submit your email and your city and we’ll send you the keyword data for your city, so you can dial in on what keywords your business should be targeting. 

Methodology:

About The Data in this Study: 

The data in this study is based on Google’s estimations of keyword search volume. Based on the sample size of this study and Google’s tendency to underestimate search volume, true search volume for each city is likely higher. Google does not provide exact amounts, but does provide monthly estimations.

The Process:

We created a list of 35 thousand keywords and ran them through a tool called Keywords Everywhere. This tool collects keyword usage estimation data from Google at a monthly level.

With this keyword data, we grouped keywords by city to understand the total rental product demand.

How do people search for equipment rentals? 

There are a series of variations that are common amongst Googlers looking for rental equipment products that are geographically based.

There common iterations were:

1. [keyword] rental [city] [state] 

For example: equipment rental denver co,  forklift rental denver co

2. [city] [keyword] rental

For example: Denver equipment rental, denver forklift equipment rental

3. rent [keyword] city

For example: ie: rent equipment denver, rent forklift denver 

We took the 22 of the most common equipment rental products that are searched and applied these common iterations to see which had estimated search volume in each city. 

The types of equipment rentals we evaluated were:

Auger Rentals, Backhoe Rentals, Boom Lift Rentals, Chainsaw Rentals, Crane Rentals, Equipment Rentals, Excavator Rentals, Floor Sander Rentals, Forklift Rentals, Heavy Equipment Rentals, Ladder Rentals, Lawn Mower Rentals, Lift Rentals, Log Splitter Rentals, Mini Excavator Rentals, Paint Sprayer Rentals, Scaffolding Rentals, Scissor Lift Rentals, Sod Cutter Rentals, Tool Rentals, Tractor Rentals, Trailer Rentals, and Trencher Rentals.

We applied these 66 keyword variations to all cities with populations over 50,0000 which resulted in 535 cities.

 

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About the Author
Kyle Clements
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Kyle Clements is the Founder & CEO of Quipli, a provider of full rental e-commerce experiences for independent rental companies. Kyle has a decade of software startup experience and has been part of several successful ventures that have become publicly traded or been privately acquired, such as Uber and Clutch Technologies. In the past few years, Kyle has completed hundreds of customer interviews understanding needs and trends in the growing rental market. Kyle brings a unique perspective to the rental industry and is passionate about partnering with rental companies, from upstart rental companies to 8-figure rental businesses, to run their operations more effectively and assist them in creating an impactful experience for their customers.

About Us
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Quipli is a U.S.-based maker of advanced software that lets independent rental companies accept customer orders and receive payments online, as well as gain unprecedented control over rental inventories, scheduling, and much more.

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