Episode Overview
Alex Kraft, Founder and CEO of Heave, will join the podcast to share how his team is rethinking equipment uptime and transforming how rental companies source, service, and deploy heavy equipment. Alex will discuss the journey behind building Heave, the strategies that shaped its growth, and the technology innovations that are redefining efficiency for modern rental operations. This episode will offer an inside look at how entrepreneurial thinking, data, and platform-based solutions are reshaping equipment uptime across the industry.