The Rental Roundtable

Join industry leaders and experts as they share insights, strategies, and success stories from the equipment rental world. New episodes every week.

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Theft is still winning. Here's how to fight back.

Rental Roundtable #103: Equipment Rental Theft Prevention – Lessons From 50 Years in the Business

Some problems in rental come and go. Theft is not one of them.This week I sat down with Ed Craddock, owner of True Value Rental in Bay City, Michi...

34 Min
4 Jun, 2026
Sales, Marketing, and AI for Rental Operations

Rental Roundtable #102: How to Grow Your Rental Business This Spring

Spring is here, and for most of us in the equipment rental space, that means one thing: it is go time. The busy season is here, and growth is the name...

24 Min
28 May, 2026
Actionable Intelligence for Rental Operators

Rental Roundtable #101: Selling Your Equipment Rental Company – What Independent Owners Need to Know About M&A

Selling an independent equipment rental company is one of the biggest moves an owner will ever make, and the process gets a lot easier once you know w...

43 Min
20 May, 2026
What you learn from 20 years in rental

Rental Roundtable #100: The Art and Science of Building a Family Rental Business

Running an independent equipment rental business is one of the harder jobs in the trades. You are not just renting machines. You are running a small b...

53 Min
13 May, 2026
People and process beat AI every time

Rental Roundtable #99: Your Biggest AI Problem Isn’t the Technology

In this episode, the final one recorded live at Rental Roundtable Live in Atlanta, Achille Ettorre, owner of GTA Equipment Rentals and a widely recogn...

37 Min
6 May, 2026
You can't beat a billion dollar company

Rental Roundtable #98: How Independent Rental Companies Scale to Multiple Locations

In this episode, recorded live at Rental Roundtable Live in Atlanta, moderator Josh Mosko leads a panel discussion with three operators who have each ...

44 Min
29 Apr, 2026
How States Rentals Became One of the Fastest-Growing Independents

Rental Roundtable #97: You Can’t Out-Compete the Nationals by Playing It Safe

In this episode, recorded live at Rental Roundtable Live, Brett Baker, founder of States Rentals, shares how he built one of the fastest-growing indep...

44 Min
23 Apr, 2026
What Rental Owners Get Wrong About Insurance

Rental Roundtable #96: Damage Waivers Aren’t Insurance. Here’s What That Means for Your Business.

In this episode, recorded live at Rental Roundtable Live in Atlanta, Ted Wagner, COO of Specialty Equipment Insurance Services (SEIS), breaks down how...

26 Min
16 Apr, 2026
Catherine Michel: Your SEO Strategy Isn't Driving Rentals

Rental Roundtable #95: The SEO Strategy Built for Equipment Rental

In this episode, recorded live at Rental Roundtable Live in Atlanta, Catherine Michel, VP of Content and Search at JCT Growth, delivers a practical br...

33 Min
9 Apr, 2026