Episode Overview
In this episode, recorded live at Rental Roundtable Live in Atlanta, Catherine Michel, VP of Content and Search at JCT Growth, delivers a practical breakdown of SEO strategy built specifically for equipment rental companies.
Catherine challenges the industry to stop chasing vanity metrics like traffic and keyword rankings and start focusing on what actually drives revenue. She covers why equipment pages are your most important real estate online, why your SEO strategy needs to reflect operational reality rather than ambition, and how the rise of AI in search rewards businesses that lead with clarity and specificity over clever marketing language.