When you own a dumpster rental business, it’s important to keep bringing in new customers, while also keeping old customers engaged. The best way to do this is to create successful marketing campaigns.
However, this can be challenging when you’re on a budget and don’t have much. marketing experience. Here are ten marketing tips that can help you create smart marketing strategies for your dumpster rental company.
1. Research Your Customers
Before you can market to your customers, you have to know who they are and what they need. In many cases, your dumpster rental business will target several different categories of customers. For example, you might decide to market your roll-off rental and waste removal services to:
- Homeowners doing basement cleanouts and DIY projects
- Home improvement contractors
- Warehouses and manufacturing plants
- Small office buildings and schools
Once you know who you are going to market to, you can learn as much about each customer group as possible. This can include how they will use your products, the features that will be most appealing to them, and where they will learn about your company.
2. Create a Quality Website
More rental businesses and individuals than ever are using the internet to do business. Because of this, most marketing tips are going to focus on that. This popularity is why it’s important to have a professional-looking website that is fully owned by your business. Because, no matter how you advertise your business, people are going to eventually come to your website.
Here are the characteristics of a quality website:
You Own the Domain Name
Don’t be tempted by cheap website builders that host your website for free, as long as you include their name in your URL and allow them to post ads on your site. Invest the money in a professional site that is linked to your business name.
It Works on all Devices
Your website should work just as well on a mobile device as it does on a PC or laptop.
It Has Information and Features People Need
- Your website should include:
- Contact information
- Forms to place an order or request information
- Product and pricing info
- Service area map
- Company history and business information
- Links to your social media
3. Build a Social Media Presence
When customers have questions or concerns about your dumpster rental services, they may not pick up the phone. Instead, many will come to your Facebook page or other social media sites to learn about your business and contact you.
If you want to earn their business, you’re going to need to create a social media presence and keep it active. That means posting regularly, keeping your profiles up to date, and engaging with customers when they have questions or comments.
4. Make Great Content
Content marketing may be the most powerful tool you have to reach your audience. This form of marketing includes:
- Social media posts
- Creating and sharing videos and images on YouTube and Instagram
Content marketing can be informational. For example, you could share a video with dumpster safety tips. It can be promotional (e.g., a Facebook post about an upcoming special you intend to run). It can even be entertaining, such as sharing a humorous cartoon you think your audience will enjoy.
The point of content marketing is to build customer relationships while also educating people about your company. Best of all, it’s free.
5. Engage in Brand Building
Brand building makes your company memorable and recognizable. Part of branding is tangible. It includes your logo, company tagline, the colors you use in your advertising, the magnetic signs on your trucks, etc.
The other part is intangible. That’s the personality that comes through in your ads and marketing. If your brand was represented as a person, what would they be like? For branding to work, it has to appeal to your audience, it must be authentic, and it must be consistent.
6. Invest in Paid Advertising Where it Makes Sense
It can be worth paying for advertising if you get a good return on your investment. Here are some quick advertising tips to consider:
- Advertise where your audience is (radio, tv, Facebook, Google)
- Don’t waste time on ads where you aren’t going to reach your target audience
- Your ads should align with your branding
- Track paid ad campaigns to see what makes the most money
Finally, include a clear call to action in your ads so that your customers know exactly what you want them to do.
7. Reach out to Other Businesses
Dumpster rental is an industry in which referrals and recommendations can truly drive your business. Some of the best dumpster rental marketing you can do will be reaching out to businesses that can recommend you to their customers and other businesses.
Focus on real estate agents, home improvement contractors, house flippers, and home builders. Each of these can be a source of new referrals.
8. Do Market Research
Market research lets you know which of your marketing efforts are paying off and which ones aren’t. You don’t need to hire an expensive agency for this. The information you need is right at your fingertips:
- Ask customers how they learned about your business.
- Pay attention to customer records to see which groups you are targeting most successfully.
- Use Google Analytics and social media tools to see how many leads you are getting from different platforms.
Once you have the data, you can determine how you want to proceed with marketing in the future.
9. Earn Great Reviews
Marketing isn’t just what you have to say about yourself. It’s what others have to say as well. Encourage your satisfied customers to leave positive reviews on your website, Google, and other consumer sites. Then, share these on your social media pages for an added boost.
10. Optimize for SEO
SEO is search engine optimization. It’s the practice of creating content and designing your website so that your pages appear in search engine results when people look for relevant keywords.
Identify the words and phrases people will use when they search for your services. Then, incorporate them naturally into your website content, ads, and social media posts.
Bolster Your Marketing with a Great eCommerce Platform
Your marketing will be most effective when it leads your customers to an eCommerce site that makes it easy to do business with you. Count on Quipli to provide you with the infrastructure and support you need for your equipment rental site.